Looking back: Crema on November 21, 2014 Get link Facebook X Pinterest Email Other Apps It seemed like a good idea at the time: Strada Bianca tubing and geometry, sweet steel fork, limited sizes and color options, lower price. It didn't work out quite that way, of course, but it was fun while it lasted. Enjoy. Comments Sjb said… So why didn't it work? Seems like a good idea. Did customers ask for too much customization? Steve Hampsten said… There were becoming custom bikes but at a lower price - and the pricing simply wasn't working for me.
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