Looking back: Crema

It seemed like a good idea at the time: Strada Bianca tubing and geometry, sweet steel fork, limited sizes and color options, lower price. It didn't work out quite that way, of course, but it was fun while it lasted.



Sjb said…
So why didn't it work? Seems like a good idea. Did customers ask for too much customization?
Steve H said…
There were becoming custom bikes but at a lower price - and the pricing simply wasn't working for me.